100% is never enough. For Adidas, we created the global launch film for Techfit PowerWEB – their performance compression apparel scientifically proven to increase athletic output. The spot follows Novak Djokovic, Dwight Howard, Kaká, and Tyson Gay through ultra slow-motion sequences, layering real performance data as abstract visualizations that track to their movements. The result ran in-store globally, across all Adidas digital platforms, and on broadcast throughout Europe.
